Qualitative methods in HRM research: they can offer more than an escape route from statistics

KUN ANDRÁS ISTVÁN

Qualitative research methods became more and more popular in business and management disciplines. Even in economics there is an intense dispute about the wasted opportunities due to the general refusal of qualitative approaches (Lenger 2019). We should also mention, however, that successful qualitative research projects always existed in various areas of economics, they were just not frequent and not part of the mainstream routine.